With the arrival of spring on the calendar people’s thoughts turn to baseball, golf, gardening, and spring cleaning. Closets will be emptied, garages will be organized, and seeds will be planted. Businesses also need to do an annual spring cleaning. Not the emptying of cluttered desks, but the seasonal maintenance of their mascot celebrity.
When was the last time you were driving down the street and noticed a soiled or tattered mascot standing outside a business? Did the messy mascot make you want to come inside? Did you stop and patronize that establishment? Most likely the answer is NO.
Mascots are celebrities. The public wants to see, take photos, and interact with them. However, sending a messy mascot to represent your business to the public is like showing up for a job interview in your Saturday paint clothes. No one is impressed.
As you know, your mascot is a direct representative of your company. If your mascot has not been cleaned lately or is showing signs of wear, this will be directly reflected on your business image. Having a sharp, clean, and polished mascot projects the professional image you want for your company. A simple 12 point Cleaning Program will have your mascot putting its best foot (or paw) forward for you.